Dudes like to feel like dudes, and some would argue, they need to feel like dudes—or else. So the surest route to provoking a certain sort of dude to dude out is to question his dudeness in any way. It’s a truth as old as time and as obvious as its passing, but now, a very validating study has backed up the truth of dude overcompensation in a fairly hilarious way.
The cultural implications are interesting… However, I wonder how much of this is an instance of statistical significance vs. colloquial significance.
Consider this: an average increase of 3/4’s of an inch could be a large proportion of men simply rounding up (I’ll be honest, I don’t remember my exact height off hand, so I’m sure I’ve done that), or a small proportion of men greatly exaggerating their height.
One would tell us something about men, as a group. The other would tell us something about a particular kind of masculinity. They’re both looking into, obviously.