Don’t Worry About the “Gender” of Your Nutrition Bars

You can’t escape nutrition bars.

The foodstuff—that doesn’t quite look like food—lines grocery store shelves, fills office kitchen drawers, and hides squished at the bottom of backpacks and purses, preemptive strikes against future hunger emergencies. Not all bars are created equal, of course. “Protein bars” place emphasis on muscle building. “Energy bars” hone in on the concept of food as fuel, the snack to tide you over between meals. And “nutrition bars” target “health and weight-conscious consumers”—veiled language for the belief that nutrition bars are supposed to be for women.

Source: The Stereotype-Driven Business of Selling Nutrition Bars to Women

So basically the same thing as every other “For X gender” product ever?  Gotcha.  Men’s chapstick is brilliant – it comes in a flat tube to fit in the pocket better.  Because they don’t carry purses…

It’s not about the gender of the marketing – try it for yourself to determine if it works for you.  There’s no absolute rule for nutrition in triathlon because everybody is different.  Even within gender.

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