If you serve it, they will eat it—or at least that seems to be a take-away from a new study on healthy menu options published in an upcoming issue of the Journal of the Association for Consumer Research.
Not surprising. The default effect at work.
It’s also hard to make judgements based on data from a Disney theme park. It’s something that’s far out of the norm, and people tend to spend a lot more money there, and tend to eat things they wouldn’t normally eat.