A new study in the Journal of Computer-Mediated Communication takes a look at how the physical activity of a player changes depending on whether or not the game they’re playing uses a normal or obese avatar. There’s one problem. Neither of the avatars look obese. We spoke to one the scientists involved to see what was up.
The article doesn’t mention how long the Proteus Effect was tracked. I mention this because there’s already been studies to demonstrate that fat shaming does not work, quite the opposite in fact.