A new material named “agar plasticity” just won the prestigious Lexus Design Award, given out as part of the annual Milan furniture fair. Designers at AMAM are using agar, a gelatinous substance derived from marine algae, to create a safe, ecological alternative to plastic.
How likely is this to actually happen? When it’s are cost efficient. They recently invented a new bubble wrap that saves a ton of money and is being widely adopted.