The whole thing is a shameless pr move to keep people from being reminded most sneakers are made with child labor at fifty cents an hour in miserable working conditions.
There are ocean pollution groups that go around freeing hundreds of nets that have been caught on rocks or reefs, they have been doing it for years. Up until now they usually end up in a trash dump. Adidas bought a couple of them for next to nothing and created this stupid marketing campaign to make it lookmtheynare “making a difference”.
50 pairs? Ya, that will save the ocean.