A recent paper in the Journal of Advertising suggests that online commenting may sway people as much as public service announcements (PSAs) from health authorities. Depending on who’s doing the commenting, comments may sometimes be even more influential than PSAs.
While it may seem ludicrous that people could trust online comments as much as PSAs, it’s important to remember that online comments have an important advantage: they’re seen as coming from an unbiased source. This is why product reviews by consumers online and other “electronic word-of-mouth” communications are often seen as a trusted resource.
The federal health authorities reported Thursday that nearly one-third of women of reproductive age had had an opioid painkiller prescription filled every year from 2008 to 2012. Experts said the practice carried considerable risks for birth defects.
Fun fact: The side effect of constipation is almost worse than the pain!
They stress in pharmacy training to inform the patient how long it takes between swallowing the pill and feeling the effects (Time of Onset). Some drugs can kick in in minutes, while others can take 30 minutes if not longer. And most importantly, doubling the dose will not reduce the time of onset. There are lots of cases of patients who, not feeling any relief after one Tylenol tablet (Time to Onset: 30-60 min) and being inpatient, ended up taking one pill after another until they are in full blown liver failure.