Yogurt’s Biggest Monster Is Being Deposed

If you hear lovers of delicious and nutritious yogurt exclaiming “Ding dong!” this morning, you may follow up by exclaiming “The witch is dead!” The king of inferior Greek yogurt has fallen from his curdled throne.

Chobani is to “Greek yogurt” as prison wine made from fermented orange juice is to “fine wine.” The company successfully passed off its watery, bitter product on the American public for years, and Chobani’s CEO, Hamdi Ulukaya, was riding high on a wave of money, and bad yogurt.

Source: Yogurt’s Biggest Monster Is Being Deposed–High Five

Apparently the author prefers Fage products…

Who’s Winning the Greek-Yogurt ‘Revolution’?

Chobani today leads all brands with 47.3% share of Greek in the U.S. But Dannon has come on strong of late, growing share from 15.2% a year ago to 19.7% share as of May, taking the No. 2 spot ahead of Fage, whose share fell from 19.1% to 13.9%, according to Bernstein estimates citing Nielsen data.

Source: Who’s Winning the Greek-Yogurt ‘Revolution’?