Rhona Applebaum, Coca-Cola’s chief scientist and health officer, is stepping down from the company.
The news follows reports that Applebaum helped set up a nonprofit research group tasked with downplaying the role of sugary drinks in the obesity epidemic and highlighting the benefits of exercise.
Excessive sugar consumption is basically the new health crisis, as smoking was in the 20th century.
We all know it’s harmful, and sugar consumption is getting out of control. But with enough uncertainty, doubt and ambivalence, the purveyors of sugary products will continue to thrive without needing to alter their products.
The exercise debate is a pure distraction. For the average person, burning off the 150 calories in a can of Coke or Pepsi would require 20 minutes of circuit training. Most people are going to be better off just cutting out their daily can of Coke than trying to fit in an extra 20 minutes of exercise per day to compensate.